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Signs are everywhere that the market for consulting services is picking up steam. Consultants in virtually every field are noticing a stronger market. Researchers have found that operational performance of consulting firms is better than it’s been in more than three years. That’s the good news. The unfortunate irony is that, as the market heats up, some highly competent consultants will struggle to win client work against less qualified competitors for one reason: their marketing programs are self-defeating. |
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Web Site: http://www.top-consultant.com/articles/20_Way_Float_Your_Firm_Top.pdf | ||||
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