Access a £ multi-million marketing budget and compete on equal terms with the Big Brands!
Thanks for taking the time to investigate this unique new service that will change the way you acquire new clients forever.
Have you ever spent many months and hours of effort to get in front of one of your target large clients, only to be told by your prized prospect, after a successful presentation, that they wished they had known about you 6 months ago when they awarded a large engagement to one of your better-known competitors?! It’s a sickening feeling. I know. I’ve been there! Usually we walk out of there depressed but consoling ourselves that at least they know about us now and next time……….
Of course, we’ve never thought to change our approach because we don’t have the same deep pockets as the larger firms to make our brand known. If only we could poster the planet with images of top sportsmen promoting our firm, we’d be fine! It seems like a ‘catch 22’. Without the funds we can’t create the brand and without the brand we can’t get our prospects to call us. So most of us rely on ‘word-of-mouth’ referrals and an inefficient sales approach to capture new clients. UNTIL NOW!
‘The Consultants Index’ has been created to replace ‘word-of-mouth’ referrals and be the one place on-line where potential clients will select their next consultant. At one level it is a simple list – an index – of UK Consultants that can be your showcase of skills, competencies, industry experience and case studies. If it was just this, it would be a significant step forward for the industry and for your ability to attract new clients. But The Consultants Index has a unique twist that will enable you to stand out from the crowd and even rise above some of your larger competitors. Here’s how it works…....
A potential client who wants to find a suitable consultant on The Consultants Index can select by skills, industry sector experience, geography and case studies. There is even a sophisticated ‘key word’ search capability that is similar to Google to narrow down their list of possible consultants. So now your contact details and capabilities are visible to an interested client in amongst a list of other similar firms. Better than today perhaps but The Consultants Index goes much further in promoting your firm……..
If a prospect today had a need for a consultant, they would either call the usual list of brand names or talk to friends and colleagues to get a referral. The Consultants Index will replace both functions over the next few years. By incorporating a unique client survey capability, your client referrals will be available on-line for prospective clients to view. Not only will prospects be able to view your feedback but your ranking within any list of consultants on the Index will depend upon the quality of your client feedback. Obtain only one survey return from a past or current client and your details will appear above any consultants with no survey returns. The more survey returns you obtain, the higher up the Index you are likely to be and the more likely you will be contacted by a new client.
It works just like a search engine but your ranking on the Index will be based on the quantity and quality of your client feedback. You can probably think of some clients today who would provide some honest feedback on work you have completed successfully for them. Ask them to complete a ‘one minute’ email questionnaire about the quality of your work and you are already ahead of the game.
Worried about client confidentiality? Don’t be. The Consultants Index has gone to great lengths to ensure that clients can maintain their confidentiality. The administrators of the service ensure that client feedback is from ‘bona fide’ clients but neither project or client details are visible to other consultants or clients. The site has also been extensively ‘beta-tested’ with 200 consulting firms over the past 12 months.
But the best is yet to come!
There is no point in appearing at the top of a list of consultants if no clients ever look at the site. Early next year the firm behind The Consultants Index will be using every possible marketing channel to promote the site and its service. They have a large budget and an impressive team to make sure that The Consultants Index becomes THE place where a prospective client would look to find their next consultant.
Top Consultant recently surveyed the Top 50 UK ‘FTSE 100’ buyers of consulting services and found that the main reason that they continued to mostly use the larger well-known consulting firms was that they were just not aware of smaller, niche alternatives. NOW IS THE TIME TO PUT THAT RIGHT!....
Top Consultant is the first organisation to launch the service exclusively to their readership, in advance of the main launch next year and in return we’ve offered a FREE subscription to the service for the first 3 MONTHS for Top Consultant readers. Not only will the service be entirely free for this period but you will have a head start over the rest of the UK consulting industry. Build your company profile in the index and obtain a few survey responses from clients and you will be guaranteed a favourable position. Keep sending in the survey returns and you should maintain that position. The service in launching in several waves to the consulting community during January 2008 and January 2008. In March 2008 the service launches formally to the client community and the public. Expect to hear about it in the press! Provide The Consultants Index with some feedback that they can use in the publicity campaigns and you may feature in our press releases! Whatever you do, don’t miss out on this incredible opportunity to be on the leading-edge of a new service that will revolutionise the way that consulting is marketed. Don’t forget that you can enjoy the service for a full 3 months for free before having to subscribe to continue the service. At time of writing the full service is planned to cost just £99 + VAT per firm per year. For most consultants that’s less than a couple of hours billing time per year to get access to the best source of new client leads you are ever likely to have.
By subscribing to the service today you will be able to:
- list your skills and competencies from an industry-standard menu
- list your industry experience from an industry-standard menu
- list your geographical coverage – just tick the boxes
- write a brief description of your services
- import your logo and photograph
- import case studies to demonstrate your capability
- embed key words that can be searched by prospects
- start building your status in the Index by sending out client surveys
- receive email reports of client search activity including your profile
- fine tune your profile to maximize client search activity
Remember this service is absolutely free for the first 3 months. Don’t expect to get much client search activity until after March 2008 but use the time between now and then to ensure that you are well-positioned in the Index by obtaining as many client feedback surveys as possible. There is clearly a ‘chicken and egg’ situation here! There is no point advertising the service to client prospects until there are a reasonable number of consultants listed in the Index. The Consultants Index aims to have at least 2000 consultants listed before the site is launched to the client community. Make sure that you are at the top of your category listings by obtaining survey returns before March!!
And finally a personal guarantee from the team at The Consultants Index. Obtain at least one client survey return between now and the end of March 2008 and if your profile doesn’t get searched by at least 10 prospective clients during the first 12 months period, we will pay for your next 12 month’s subscription! You really do have nothing to lose except 30 minutes of your time to complete your profile on the site.
Good prospecting!
The Consultants Index Team
P.S. Register for 3 months free now and the first 1000 registrants will receive a FREE copy of the 2007 UK Consulting Industry Financial Benchmark Survey (worth £105). Compare your financial ratios with leading firms in the UK Consulting Industry and see how the competition is performing. Members who subscribe for 12 months at the end of their free period will receive the 2008 survey (worth £125) free of charge on payment of the £99 subscription fee.
