Interesting thread! I would like to throw in my two cents into this discussion.But first, some background. I work for Capgemini Consulting in the Nordics, and I have been a passive reader at this forum for over a year.I would say that both sides do have their merits in this case. Instead of taking side, I would like to provide some input for further discussion:1. There is not a singular, universally accepted definition of strategy consulting vs. management consulting vs. business consulting. In different context and by different firms, they are sometimes used interchangeably, sometimes carrying different meanings from one another.2. As stated in one of the previous comments, Capgemini Group do differ between strategy/management consultants working within Capgemini Consulting, and business consultants (investigating business requirements and perspective in IT projects) who work within the Technology Services discipline.3. There is not only a perceived difference, but REAL variation between the kind of assignments and the brand image of Capgemini Consulting (CC) in Europe. In the Nordics, CC is a respected player in management consulting, competing for/winning assignments in the operational strategy space, even against the likes of MBBB, ATK, ADL, etc. Is op. strategy assignments strategy consulting? Again, it's up to each person's individual definition. But if the logic is that anything MBBB touches (including Mck's BTO and op. strategy practices), then CC definitely is in that space.4. Capgemini Group just announced that it is consolidating CC everywhere into a global consulting organization, it will be interesting to see how the global organization can be leveraged, and how the varying reputation/type of assignments across the globe will be managed.