A fair meritocratic promotion and pay system - partners can't get away with having favourites. It's possible to go from Grad to Partner in 9 years. Bonus always paid because it's an employee owned firm and everyone has shares/equity (not just share options). Yes - lots of public sector work - but that's because PA's truested by the Government to deliver critical programmes because of independence of any other company = a truly trusted advisor. Lots of private sector work also across the 19 Practices. Strong growth this year because PA work the whole project lifecycle, not just strategy, not just implementation, and the solution is unique to client rather than a pre-defined general solution to fit the market. Pay is fine - not the upper quartile base salaries as per Deloitte / Accenture, but not far off and the achievable bonus if you perform (differs by practice) meaning total comp. is higher overall. Basically - great at the true motivator factors - achievement, recognition, the work itself, responsibility, advancement, and personal growth.