Deloitte survey shows majority of employees consider an organisation’s purpose before choosing to join


- Purpose influenced over a fifth (21%) of respondents when it came to deciding between job offers

- 84% of people said it’s important to work for an employer that provides meaningful work

- 41% say they have left their organisation due to its stated purpose, lack of purpose or another purpose related reason...

A Deloitte survey of over 4,000 respondents* found that over half of employees (62%) consider an organisation’s purpose before deciding to join, with over a third (36%) saying that an organisation’s purpose was just as important as their salary and benefits package.

Over a fifth (21%) of respondents stated that purpose had helped them to decide between job offers, indicating that purpose does carry an influence in attracting new talent to an organisation.

The survey found that 84% of respondents valued working somewhere that provided meaningful work. Feeling proud to work for an organisation (83%) also scored highly. Respondents also thought it was important that organisations actively play a role in securing a better future for the next generation (80%).

Payal Vasudeva, partner and consulting people & purpose leader at Deloitte, commented: “In a competitive talent market, employees are more attracted to organisations where they can find purpose in the work they do. Looking at these findings, we can see that organisations need to show genuine commitment to purpose if they want to retain and attract employees.”

Gen Zs and millennials most concerned about purpose
The survey found that over a third (37%) of 16-44 year olds considered an organisation’s purpose before they applied. In comparison, only 21% of 55-64-year-olds and 24% of 65-75-year-olds had considered an organisation’s purpose before they applied.

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