1. I simply cut down on the amount of academic info given - real basics. I didn't even mention the title of my PhD thesis for example, it's just not relevant enough. Highlight transferable skills, like conference presentations, IT skills, writing, research. Keep it generic. Also, try to talk up anything business related - but don't make it up. They'll want to talk about these at interview. Keep in mind that most applications come from fresh graduates - they are not expecting experience just smart, enthusiastic and able candidates. 2. Oh I think I just answered this.Also, try to have your 'story' worked out. Like I have just finished academic studies and now I know I want something that is a little more applied etc. It is essential you have this down for interview, but getting this clear in your head first will help you with applications. Of course, this is easy if you have done your research and really mean it.